About Us

Sexy in Shape

A women's intimate apparel brand that exists to create a sense of ritual in daily life.

Navigating through the hustle and bustle of modern life, bombarded with constant information overload, staying abreast of current affairs, digesting a myriad of data—life is a ceaseless pursuit. One day, you find yourself overwhelmed with weariness creeping into your soul.

The sense of ritual, is infusing meaning into the small moments of life, to delicately adorn existence, empowering every moment of you - that is our greatest desire.

Brand Concept

Sexy in Shape was established in Taiwan in 2015. "Sexy" implies sensuality and attractiveness, while "in shape" suggests a healthy physical state. In other words, your original self is the most alluring!

For girls, a significant portion, perhaps even more than half of their lives were all in underwears. Across different times and occasions, the common requirement for girls is comfort.

Therefore, since the brand established, all products have been primarily wire-free. Among all kind of products, the are avant-garde Bralette designs, and underwear collection features pure cotton which capture the hearts of many girls.

In order to build the sense of ritual for your life, Sexy in Shape started from the following three core values, abundance, high quality, and perfect customer service.

"Abundance" means offering a wide range of colors for each item and continuously expanding product lines.

Unlike traditional lingerie styles were mostly developed based on black, white, and nude colors, many of the styles are known for trendy colors such as mustard yellow and lake green. From initial Bralette designs to popular Bra Tops, and highly repurchased thong panties, continually introducing new items is an ongoing process for us.

"High Quality" came from multiple tactile tests, and wearing experience.

There are numerous tactile tests which conducted to ensure the fabric is comfortable and does not cause discomfort even after wearing for extended period of time.

Additionally, simultaneous wearing experiences are offered to many individuals to identify and rectify any issues before releasing.

"Perfect Custome Service" represent keeping brick-and-mortar stores open, while the online customers remain providing answers to inquires.

Many girls have expressed they want to try on clothes in brick-and-mortar stores in Taiwan. Therefore, we gradually set up pop-up, temporary, and long-term official counters in Kaohsiung, Tainan, Taichung, and Taipei to provide services nearby everyone.

We have been optimizing our customer service operations every week since the brand established, in order to enhance professionalism of our customer service team. We guarantee a 100% seamless process for returns and exchanges, also tracking delivery progress service. You can confidently entrust us with your needs.